# Two "Wynn Signature" Events Claim International Marketing Accolades

Release Date: 23 Jun 2026

_Underscoring Wynn's global brand impact and marketing capabilities_

**Macao, June 23, 2026** – "Wynn Signature" is the lifestyle brand exclusive to Wynn Resorts, featuring a diverse array of exquisite experiences anchored by two signature events: the _Wynn Signature Chinese Wine Awards_ and the _Wynn Signature – Hypercar Exhibition_. Backed by a forward-looking brand strategy, these two campaigns have been recognized at **_The Drum Awards for Marketing APAC 2026_** and the **_26th IAI Awards._** These accolades showcase Wynn's global brand impact, multi-dimensional marketing excellence, and its innovation in cultural promotion and premium lifestyle.

**Recognition from the 26th IAI Awards validates Wynn's integrated marketing excellence**

Established in 2000, the _IAI Awards_ are among China's most respected honors in creative advertising and brand marketing. The _Wynn Signature – Hypercar Exhibition_ was recognized with the **Bronze Award in Integrated Marketing**, while the _Wynn Signature Chinese Wine Awards_ garnered the **Excellence Award** in the same category.

As one of the key annual events under the "Wynn Signature" series, the _Wynn Signature – Hypercar Exhibition_ redefines the traditional automobile show format by bringing together the world's most coveted hypercars and luxury brands. Last year's edition featured multiple Asia-exclusive debuts and cross-sector collaborations, positioning the event as a pinnacle showcase that blends automotive innovation with luxury lifestyle and craftsmanship. Coinciding with the Macau Grand Prix, the event further amplified its impact by integrating "Tourism + Sports", enhancing both event awareness and city-wide synergy.

Since its debut in 2024, the _Wynn Signature Chinese Wine Awards_ has remained committed to elevating top-tier Chinese wines on the global stage, guided by the principle of "International Standards, Chinese Ingenuity." Driven by a visionary brand strategy, rigorous international judging standards, and a strategic multi-channel promotional approach, the competition has grown into a significant platform for introducing Chinese wineries to the global market, effectively enhancing their international visibility and reputation.

**Wynn receives further international recognition from The Drum Awards for Marketing APAC 2026**

As one of the most prestigious honors in the global marketing and communications industry, _The Drum Awards_ celebrates exemplary marketing campaigns and corporate strategies. At the 2026 APAC edition, the _Wynn Signature Chinese Wine Awards_ secured **Silver in the PR category** and **Bronze in the Disruption category**.

Entering its third year, the competition remains dedicated to connecting Chinese wineries with global markets through international promotion, integrated marketing, and cross-industry resource consolidation. It has significantly elevated the industry's global profile and reputation, while helping award-winning wines secure placements within the fine-dining ecosystem and gain access to international distribution channels, demonstrating strong cross-sector integration and worldwide competitiveness.

The continued recognition of "Wynn Signature" events in leading domestic and international marketing awards highlights Wynn's expertise in developing premium event brands and integrated marketing strategies. This success further underscores the brand's impact across culture, tourism, and lifestyle sectors. Moving forward, Wynn remains committed to advancing its "Tourism+" cross-industry model by fostering multi-sector collaborations, supporting Macao's positioning and global influence as the "World Center of Tourism and Leisure."

For more information on "Wynn Signature", please visit: [Wynn Signature](https://www.wynnresortsmacau.com/en/wynn-palace/whats-on/wynn-signature)